Last night at a special event at Beyond the Streets in Brooklyn, adidas Skateboarding and the Beastie Boys held a special release and discussion for the 30th anniversary of the landmark 1989 album, Pauls Boutique, and to officially unveil the commemorative adidas Skateboarding x Beastie Boys Americana sneaker. As we showed you recently, the Beyond the Streets exhibition has an entire section dedicated to the Beastie’s influence on street culture, featuring works by Cey Adams and Eric Haze, as well as memorabilia from the Beastie’s archives.
adidas Skateboarding x Beastie Boys Americana coincides with the official release of Pauls Boutique on July 25, 1989, exactly thirty years ago to the day. The collaboration will be exclusively available at select North American skateboard retailers and the Beyond The Streets gift shop on July 25, 2019. A portion of proceeds will benefit PEACE Sisters and Little Kids Rock.