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The Mediation Collective by Re

Branding for The Mediation Collective by ReFour mediators came... 1
The Mediation Collective by Re

Branding for The Mediation Collective by ReFour mediators came... 2
The Mediation Collective by Re

Branding for The Mediation Collective by ReFour mediators came... 3
The Mediation Collective by Re

Branding for The Mediation Collective by Re

Four mediators came to us to help them launch their new business. In a sea of sameness, we saw an opportunity to stand out. An opportunity to create a brand that could reassure people without using stock imagery of smiling children and couples holding hands. And most importantly, an opportunity to tap into the ethos that connected the four women who were leading a new, collaborative approach to mediation. 

‘The philosopher’s desk’ became our brand idea, informing everything from illustration to colour, to the way we speak. The concept allowed us to hero the knowledge and professionalism of the mediators while providing calm reassurance to their clients in times of crisis.

Re is a strategic brand consultancy that shapes brands to evolve at the speed of culture. ‘Re’ comes from the Latin meaning again and again. They use a process of ongoing iteration to enable their clients’ brands to adapt as new business and cultural opportunities present themselves. They believe brands are always in beta.

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By: The Design Blog