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Bogota ranks among world’s most traffic congested cities, so when there’s any traffic jam, repair on the road or protest, the mobility gets worse and people cannot reach their destination. That’s why Sancho BBDO, invited people to use bikes and break through.

El Tomacorriente 1 El Tomacorriente 2

Agency: Sancho BBDO, Colombia
Executive Creative Director: Mario Lagos
Copywriter: Jerónimo Zapata Trejos
Copywriter: Alejandro Arango
Art Director: Marcela Zapata
Art Director: Iván Saavedra
Creative Director/ writer: Andrés Luque
Creative Director/ art director: Daniel Delgado

By: adgoodness