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Adobe Max 2020 is now over but, as everything in 2020, it has been… singular! From a company like Adobe, for which creativity is at the heart of their business, they have the do it well. I did not know what to expect but this was such a great edition. It is even the problem now, they can not go back to the live version only! These videos are so well done, it is like follow creatives in their daily life, inside their studio. I have watched a lot of the live stream during the 3 days of the event and discovered so many inspiring artists. A lot of the videos are available for streaming, but not all, sadly. Wes Anderson, Oliver Jeffreys, Stefan Seigmaster, Mark Seliger were only available during the stream but there are so many others you still can watch. Here is my selection of 14 sessions you must watch.

 

 

 

Annie Atkins, graphic designer for Wes Anderson and Steven Spielberg and author of Fake Love Letters, Forged Telegrams, and Prison Escape Maps: Designing Graphic Props for Filmmaking, to learn how she translates her film experience into the artwork she creates for the real world.

 

 

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Neville Brody talks to us about his novel process for handling client briefs, what inspires him, and why it’s so important to get design just right.

 

 

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Join Nick Sambrato, founder of Mama’s Sauce, in this workshop for beginners and fans of letterpress. We’ll begin with an overview of a vintage C&P press to get you familiar with the its different parts and their functions, as well as the materials needed. 

 

 

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Walk through a guided studio tour of Erik Spiekermann’s letterpress workshop, as he discusses the creative process behind creating new letters.

 

 

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Join designer Kelli Anderson to discover how our unconscious biases can prevent us from seeing the potential hiding in plain sight in a world of limitless wonder and possibility. 

 

 

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Learn how DKNG founders Dan Kuhlken and Nathan Goldman unlock the power of Illustrator, including live demos of the tools and techniques they value most. Along the way, they’ll cover their design thinking and the importance of concept development, with a peek behind the scenes at the working files of recent and favorite projects.

 

 

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A true fan (as defined by Kevin Kelly, founding executive editor of Wired magazine) is someone who has received so much value from you that they’ll happily reciprocate by purchasing anything you make. In order to be a successful creator, you don’t need a million dollars or fans, you just need 1,000 true fans.

 

 

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Designers often operate without fully understanding the public’s reactions to their designs. In this engaging talk, Pentagram partner Paula Scher will revisit some accidents — and some designs that resonated with audiences — to reconsider the relationship between design and the public.

 

 

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Join Bert, aka Musketon, whill show you how you can create very detailed illustrations in Illustrator. Bert will zoom in on his work and show his work process. 

 

 

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Everything changed for all of us on March 15. Here’s one humble account from Draplin Design Co.’s Aaron Draplin about how he tried to keep up with the times, and what he learned from his 5,000-square-foot universe.

 

 

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What do all successful creators have in common? A seemingly unwavering creative voice that touches everything they make. But where should you look for your creative voice, and how do you know when you’ve found it? Join designer Lauren Hom as she takes you on a tour of six unexpected places your creative voice could be hiding.

 

 

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Discover how you can create great artwork, no matter where you are, using the resources you have at hand. Illustrator and self-proclaimed “vector art monster” Rob Generette will use shapes gathered by his social followers with Adobe Capture to craft a final illustration in Adobe Fresco.

 

 

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Join paperboyo as he retraces some of his footsteps around London and shows us how he developed his style by combining papercraft and photography.

 

 

 

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 We all have our unique visions and narratives to tell. This session goes behind the scenes to show how visual storytelling can be integrated into brand identity. 

 

 

 There are a lot more available, so if you have other favorites videos you think worth a watch, please contact me.

 


By: Mr CUP : Inspiration . Creation . Emotion / The work, the shop & the blog of Fabien Barral